Abstract
This paper examined the awareness and adoption of Artificial Intelligence (AI) in news production across Nigerian broadcast stations. It explored the extent to which media practitioners understand and utilise AI technologies, the types of tools employed, and the challenges hindering effective integration. Drawing upon the Diffusion of Innovations and Media-morphosis theories, the study situated AI adoption within Nigeria’s socio-technical and cultural realities. A comprehensive conceptual and literature review revealed that while global media organisations such as the BBC and Reuters leverage AI for automation, audience analytics, and fact-checking, Nigerian broadcast stations face limited progress due to inadequate infrastructure, insufficient training, and ethical concerns. Findings indicated low levels of AI literacy, high implementation costs, and institutional resistance to change, but also highlight opportunities for enhanced accuracy and efficiency. The paper recommended targeted professional training, improved technological investment, and the establishment of ethical frameworks to ensure responsible AI adoption. Strengthening these areas can position Nigerian broadcast journalism for sustainable innovation and global competitiveness.
Keywords: Artificial Intelligence, Broadcast Journalism, Knowledge, Adoption, Nigeria
DOI: www.doi.org/10.36349/sojolics.2025.v01i01.023
author/Yusuf, I. S., Igyuve, A. I., & Ogande, A.
journal/Sokoto JOLICS 1(1) | June 2025 |
