Abstract
Euphemism is a subtle linguistic strategy employed in both spoken and written communication to convey sensitive or socially uncomfortable meanings in an acceptable manner. The Yorùbá society makes extensive use of euphemism as a sociolinguistic tool for expressing taboo subjects, particularly in everyday interaction. This practice functions as an unwritten cultural code that regulates public discourse and promotes social decorum. Yorùbá artistes, including writers, musicians, and contemporary digital performers, frequently deploy euphemism to address delicate themes without provoking offence. This study examines the use of euphemism in the comedy skits of Alani Onílù, a Yorùbá skit maker whose works engage issues of sex and sexuality through humour. Data were drawn from three selected skits and analysed qualitatively using content analysis. The study is theoretically anchored on Warren’s model of euphemistic linguistic formation, which explains how euphemisms are structured and deployed in natural language use. Findings reveal that euphemism in Yorùbá discourse serves to preserve cultural taboos, shield underage audiences from explicit language, and reinforce moral values and discipline within the society. The study concludes that Yorùbá euphemism favours harmless and indirect expressions over overt or offensive language, thereby sustaining effective communication and cultural sensitivity in public discourse.
Keywords: Euphemism, Yorùbá Society, Skits, Communication, Alani Onilu
DOI: www.doi.org/10.36349/sojolics.2025.v01i02.021
author/Adegunle, O. O., & Abbass, K. F.
journal/Sokoto JOLICS 1(2) | November 2025 |
