Abstract
This position paper critically examines the impact of digital media on the preservation of Yoruba cultural heritage, highlighting the opportunities and challenges presented by digital technologies. The study aims to stimulate discussion on the need for a balanced approach to harness the benefits of digital media while preserving traditional cultural practices and promoting authentic representation. Drawing on the Cultural Imperialism Theory and the Theory of Digital Heritage, this paper explores the complex relationship between digital media and Yoruba cultural preservation, arguing that digital media's impact is contingent upon social, cultural, and economic contexts. The preservation of Yoruba cultural heritage is crucial for understanding Nigerian cultural identity and promoting cultural diversity and inclusivity. Using a qualitative approach, this paper reviews existing research and analyzes case studies of digital media initiatives, highlighting best practices and challenges. The study recommends developing digital literacy programs and establishing guidelines for cultural representation and appropriation, emphasizing the need for policymakers, cultural institutions, and communities to work together to preserve Yoruba cultural heritage in the digital age.
Keywords: Digital Media, Yoruba Culture, Cultural Preservation, Cultural Transmission, Globalization
DOI: www.doi.org/10.36349/sojolics.2025.v01i03.018
author/Shade Dina
journal/Sokoto JOLICS 1(3) | December 2025 |
