Abstract
The study was undertaken to evaluate rural dwellers’ listeners’ response to Agric Gist programme on Treasure 98.5 FM Port Harcourt. Agric Gist is a programme sponsored by the Federal Ministry of Agriculture and Rural Development and produced by National Agricultural Extension and Research Liaison Services, of the Ahmadu Bello University Zaria, Nigeria to create awareness about modern farming practices. The intention was to ascertain the influence of the radio programme on the adoption of agricultural innovation by rural farmers in Rivers State. Data were collected from 400 farmers using a structured questionnaire; 381 valid responses were analysed. An analysis of the data revealed among others: that a most of the respondents were aware of the Agric Gist programme, understood the message and practiced some of the innovations espoused by the programme. The study recommends among others, that: more channel should be used to disseminate agric gist messages while extension workers should be deployed to farming communities to sensitize rural farmers and on the need to adopt agricultural innovations. to bring about rural development.
Keyword: Agricultural, Programme, Messages, Influence, Innovation,
DOI: www.doi.org/10.36349/sojolics.2025.v01i01.029
author/Obindah Onuegbu (PhD)
journal/Sokoto JOLICS 1(1) | June 2025 |
